The Returns Dilemma

Did you know that return rates are as much as three-times higher for e-commerce purchases than for purchases bought in stores, and the overall rate of returns grows about 10% year over year?  Last year consumers returned $380 billion worth of goods, and those returns cost a retailer much more than the initial free return shipping that many retailer/etailers now offer.

Returned and excess goods are often shipped five to seven times while a retailer searches for a second home, all the while depreciating in value. The shipping costs can be astronomical, and merchants are unable to recoup value lost in the return.

Although REKO’s clients aren’t on the same scale as Saks 5th Avenue or LL Bean as referenced in this Internet Retailer article, we all share some of the same problems.  This article regarding Returns, now known as Reverse Logistics, contains some valuable insight and we think it’s worth a read.

Click Here to Read Full Article

A Decade in Review: E‑commerce sales vs. retail sales

Online retail sales to consumers in the U.S. crossed $453 billion in 2017 by the U.S. Commerce Department’s measure, a 16.0% jump compared with 2016. That’s the biggest jump since 2010, and far eclipses the growth in retail sales in physical stores, which reached 3.6% last year. It means that e-commerce now accounts for 13% of total retail sales when factoring out the sale of items not normally purchased online, such as fuel, automobiles and sales in restaurants. And it also means that in only a decade, the web has more than doubled its share of retail sales. Ten short years ago, e-commerce was at 5.1% of total retail purchases.

Reko Featured at 5th Annual Midwest Supplier Diversity Exposition

Janis Kerr-Reed, Owner of Reko Market Direct, attended the 5th Annual Midwest Supplier Diversity Exposition on May 16th at the Metropolitan Community College Business & Technology Center.

With close to 400 business professionals in attendance, the Midwest Supplier Diversity Exposition was created to provide diverse business owners of women-owned, minority-owned and veteran-owned companies with a venue to showcase their products and services to business professionals and procurement representatives.

Special thanks to MCC Business & Technology Center for coordinating and hosting this event! @MCCKansasCity

Founded by Janis and Terry Reed, Reko has provided turn-key fulfillment
and business development services since 1994. Reko specialize in fulfillment for a variety of products such as:

  • Pet product lines
  • Monthly Subscription Services
  • Books & Magazines
  • Gifts
  • Nutraceuticals
  • Video & Audio
  • Apparel & Accessories
  • Cosmeceuticals
  • Food Products and much more

While some fulfillment companies often lack the in-house staff to address complex client needs, REKO maintains a high level of customer service personnel in order to achieve record turnaround times while addressing complex client needs such as customized packaging, unique assembly and kitting, returns processing and autograph service. Looking for a fulfillment company? We would be happy to work with you in exceeding your fulfillment and customer service goals! Call Janis today at 816-220-2626 or email




Internet Retailer’s survey shows which product ads on social media networks drive consumers to click

When asked what type of content consumers most want to see from the brands they follow, nearly half of consumers surveyed—48.4%—said that they wanted discount offers or coupons, according to an Internet Retailer survey of 1,002 online shoppers conducted by customer feedback provider Bizrate Insights. That far outpaces the percentage who want to see lifestyle images (17.0%) or blog posts (7.5%).

However, when those same shoppers were asked what type of content they’d like to see from their friends and family, the vast majority, 67.2%, said they want to see images. Videos are second, at 16.4%. That suggests that if a consumer thinks of a brand as more of a friend or family than a retailer seeking to sell her something, she may be inclined to engage with its posts.

~Click here to read the full article and to view the comparison charts~

Source- By Fareeha Ali- Digital Commerce 360