A Decade in Review: E‑commerce sales vs. retail sales

Online retail sales to consumers in the U.S. crossed $453 billion in 2017 by the U.S. Commerce Department’s measure, a 16.0% jump compared with 2016. That’s the biggest jump since 2010, and far eclipses the growth in retail sales in physical stores, which reached 3.6% last year. It means that e-commerce now accounts for 13% of total retail sales when factoring out the sale of items not normally purchased online, such as fuel, automobiles and sales in restaurants. And it also means that in only a decade, the web has more than doubled its share of retail sales. Ten short years ago, e-commerce was at 5.1% of total retail purchases.

Reko Featured at 5th Annual Midwest Supplier Diversity Exposition

Janis Kerr-Reed, Owner of Reko Market Direct, attended the 5th Annual Midwest Supplier Diversity Exposition on May 16th at the Metropolitan Community College Business & Technology Center.

With close to 400 business professionals in attendance, the Midwest Supplier Diversity Exposition was created to provide diverse business owners of women-owned, minority-owned and veteran-owned companies with a venue to showcase their products and services to business professionals and procurement representatives.

Special thanks to MCC Business & Technology Center for coordinating and hosting this event! @MCCKansasCity

Founded by Janis and Terry Reed, Reko has provided turn-key fulfillment
and business development services since 1994. Reko specialize in fulfillment for a variety of products such as:

  • Pet product lines
  • Monthly Subscription Services
  • Books & Magazines
  • Gifts
  • Nutraceuticals
  • Video & Audio
  • Apparel & Accessories
  • Cosmeceuticals
  • Food Products and much more

While some fulfillment companies often lack the in-house staff to address complex client needs, REKO maintains a high level of customer service personnel in order to achieve record turnaround times while addressing complex client needs such as customized packaging, unique assembly and kitting, returns processing and autograph service. Looking for a fulfillment company? We would be happy to work with you in exceeding your fulfillment and customer service goals! Call Janis today at 816-220-2626 or email info@rekodirect.com.




Internet Retailer’s survey shows which product ads on social media networks drive consumers to click

When asked what type of content consumers most want to see from the brands they follow, nearly half of consumers surveyed—48.4%—said that they wanted discount offers or coupons, according to an Internet Retailer survey of 1,002 online shoppers conducted by customer feedback provider Bizrate Insights. That far outpaces the percentage who want to see lifestyle images (17.0%) or blog posts (7.5%).

However, when those same shoppers were asked what type of content they’d like to see from their friends and family, the vast majority, 67.2%, said they want to see images. Videos are second, at 16.4%. That suggests that if a consumer thinks of a brand as more of a friend or family than a retailer seeking to sell her something, she may be inclined to engage with its posts.

~Click here to read the full article and to view the comparison charts~

Source- By Fareeha Ali- Digital Commerce 360

Can E-Retailers Leverage Marketplaces Beyond Amazon?

More and more brands are looking to expand their footprint beyond Amazon and their own site.

The opportunity to grow on marketplaces is even greater now as e-retailers and brands have more options of marketplaces to sell on, such as Walmart.com and Walmart-owned Jet. Not-so-common marketplaces such as Tophatter, Spring and Tradesy are offering unique ways to attract the masses, creating deeper opportunities to grow brands and sell more goods.

And while choice can be a good thing, e-retailers must pay close attention to which marketplaces they sell on, the products they choose to sell and how the financials of the marketplace business work for their companies.

Is it time for your company to look at an Amazon alternative? 

Source: IR Webinars <internetretailer@newsletter.internetretailer.com>


Retailers have more room for creativity in their Instagram Stories ads.. written by Zak Stambor

Carousel Ads within Instagram Stories enable brands to feature up to three pieces of content (photos or videos) per Stories ad.

Facebook Inc.-owned Instagram is giving retailers and brands more room to highlight products, lifestyle images and videos in the ads that appear in Instagram Stories. Instagram Stories allow users and brands to post photos and videos that disappear after 24 hours.

Starting on Thursday, retailers can leverage Facebook’s Carousel Ad format within Instagram Stories. That enables brands to feature up to three pieces of content (photos or videos) per Stories ad. Advertisers were previously limited to a single photo or video per ad.

The ads are similar to other Stories content, which means that users can tap through, swipe back and forth or pause the content.

Click here to read full article….

Walmart continues its challenge to Amazon by turning Sam’s Clubs into strategically located fulfillment centers

Provided by multichannelmerchant.com……..

In the kind of move that many industry observers have talked about, Wal Mart said it plans to close 63 Sam’s Club stores, while converting 12 of them into ecommerce fulfillment centers. The facilities will close over the next few weeks, the company said.

The move is designed to speed up delivery of online orders by expanding the company’s distribution network, putting more inventory closer to end customers. Walmart and Sam’s Club currently operate more than 5,400 locations across the U.S. After the reduction, there will be 597 Sam’s Club stores.




Stand Your Ground & Thrive while Competing with Amazon

Don’t Get Left in Amazon’s Dust- Learn How to Adapt.

Article written by-

 with MultiChannelMerchant.com

Considering that the average American spends almost half their day tied to a screen, it’s no surprise they start their shopping journey online.  They are entering stores ready to buy, having already researched their purchase online. And with ecommerce giants like Amazon and Nordstrom streamlining the online buying and delivery process, customers have a new-found expectation for “white glove” customer service, regardless of what they’re buying.

Knowing this desire for superior service and the intrinsic link between digital browsing and in-store buying, retailers need to get smarter about how they’re selling.  Though it may seem daunting, this new paradigm of retail is really an opportunity to engage with customers in an entirely new way. While it’s unrealistic to think that small businesses can compete ecommerce behemoths like Amazon, there are key digital marketing strategies that can help them “coexist” in this changing landscape.


Top Retail Trends for 2018: Industry Experts Share Their Predictions


In 2017, we saw a tremendous number of changes happen in the retail industry. Artificial intelligence and virtual/augmented reality were just starting to take flight in terms of marketing to customers.

Amazon bought Whole Foods, changing how we thought about grocery as a whole. Voice ordering was all people could talk about as products like Amazon Echo and Google Home were changing the way people shop.

We saw Walmart take aim at Amazon with its checkout-less stores, its offer of free two-day shipping, testing in-home grocery delivery and partner with Google to making it possible for customers to voice order. The list goes on here….

Click Here to Read Full Story