Shopify Inc. will open up its e-commerce checkout system to all retailers selling through Google and Facebook Inc., expanding an existing collaboration with the two U.S. giants and marking the first time the Canadian technology company has offered a product to merchants that don’t use its platform.
More than 1 million merchants sell on Facebook and Google platforms, it said; each day more than 1.8 billion people log on to Facebook and a billion shopping sessions take place across Google.
Shop Pay is the fastest checkout system in the world with the best conversion rate—meaning fewer online carts are abandoned by frustrated consumers. Shopify sees little risk that opening up Shop Pay will cause some retailers to cut their ties to the company in favor of doing all business through Google or Facebook
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