Article from multichannelmerchant.com
By Chris Anton
Rising consumer expectations for order speed and accuracy continue to compel ecommerce fulfillment centers to achieve greater order efficiency. Although smoother fulfillment powers more seamless delivery, on its own it’s not enough to satisfy consumers.
Today’s shopper wants visibility into the entire order fulfillment process – from accurate availability at purchase to tracking information during shipment. Fulfillment visibility is no longer a nice-to-have but a must-to-compete in ecommerce and improve your bottom line.
Consider these ways increased inventory visibility improves customer satisfaction and company revenue:
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