More and more brands are looking to expand their footprint beyond Amazon and their own site.
The opportunity to grow on marketplaces is even greater now as e-retailers and brands have more options of marketplaces to sell on, such as Walmart.com and Walmart-owned Jet. Not-so-common marketplaces such as Tophatter, Spring and Tradesy are offering unique ways to attract the masses, creating deeper opportunities to grow brands and sell more goods.
And while choice can be a good thing, e-retailers must pay close attention to which marketplaces they sell on, the products they choose to sell and how the financials of the marketplace business work for their companies.
Is it time for your company to look at an Amazon alternative?
Source: IR Webinars <internetretailer@newsletter.internetretailer.com>
