Carousel Ads within Instagram Stories enable brands to feature up to three pieces of content (photos or videos) per Stories ad.
Facebook Inc.-owned Instagram is giving retailers and brands more room to highlight products, lifestyle images and videos in the ads that appear in Instagram Stories. Instagram Stories allow users and brands to post photos and videos that disappear after 24 hours.
Starting on Thursday, retailers can leverage Facebook’s Carousel Ad format within Instagram Stories. That enables brands to feature up to three pieces of content (photos or videos) per Stories ad. Advertisers were previously limited to a single photo or video per ad.
The ads are similar to other Stories content, which means that users can tap through, swipe back and forth or pause the content.