Don’t Get Left in Amazon’s Dust- Learn How to Adapt.
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Considering that the average American spends almost half their day tied to a screen, it’s no surprise they start their shopping journey online. They are entering stores ready to buy, having already researched their purchase online. And with ecommerce giants like Amazon and Nordstrom streamlining the online buying and delivery process, customers have a new-found expectation for “white glove” customer service, regardless of what they’re buying.
Knowing this desire for superior service and the intrinsic link between digital browsing and in-store buying, retailers need to get smarter about how they’re selling. Though it may seem daunting, this new paradigm of retail is really an opportunity to engage with customers in an entirely new way. While it’s unrealistic to think that small businesses can compete ecommerce behemoths like Amazon, there are key digital marketing strategies that can help them “coexist” in this changing landscape.